By subverting industrial codes, the work creates a cult object that honours the commodity, reveals our devotion and crystallises consumerist mechanisms, in order to question how meat advertising shapes our perceptions, traditions and values.

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The transfiguration of the rib of beef takes place through a bio-integration process and tends to assert its biological reality in the face of time. This form endures as a testament to a culture that glorifies and normalises mass consumption, deliberately obscuring its impact on the environment, health and animal welfare.